Misci

★ 5.0 · 4 reviews Rio de Janeiro Opened 31 January 2026

Airon Martin's first Rio store, inside a real house

Furniture, clothes and accessories share one room here, treated like a single idea instead of three departments. Airon Martin built Misci into one of Brazil's most watched labels by pulling shapes and materials from outside the São Paulo-Rio axis, and this shop, set in a house on Rua Garcia d'Ávila, puts that thinking on full display.

Skipping a mall unit was deliberate. Martin wants street retail in Rio to stay creative rather than fold into chain storefronts. Misci landed the same season as Panô and Zerezes, part of a wave of Brazilian brands reshaping what this street sells.

Good to know

• Misci makes furniture as well as clothes - the pieces in the room are usually for sale too.

What guests say

Reviews by Google

• D Diego Ferreira 9 reviews · translated 12 June 2026

  The best in the world

• J Jack 369 reviews · Local Guide 11 May 2026

  The purses are beautiful

• I Illia Syniuhin 261 reviews · Local Guide 27 February 2026

  found a pair of great trousers thanks to very attentive service by Rafa. the building itself is a work of art, has many interesting pieces inside as well

• H Hamish Beath 76 reviews · Local Guide 13 February 2026

  This shop is great. Lovely staff and amazing clothes, designed and made in Brazil.

Rua Garcia d'Ávila, 77 - Ipanema © OpenStreetMap

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