Fitz

São Paulo Opened 23 January 2026

400 pieces styled as full rooms, not shelves, in Pinheiros

Fitz's first-ever store took almost 300 square metres inside the Capote 210 building, one of the Idea!Zarvos blocks that made this Pinheiros stretch a design address. Around 400 pieces sit arranged as full rooms, sofa next to the rug and lamp it was styled with, not lined up on shelves.

The pitch is contemporary Brazilian design at prices that skip the architect's markup. The ground floor turned into a talks venue during São Paulo Design Week in March.

Good to know

• Open Monday to Friday 9am–7pm and Saturday 9am–4pm.
• The shop is laid out as finished rooms rather than aisles, easier to judge scale that way.

Rua Capote Valente, 210 © OpenStreetMap

Give feedback