Pull-In Biarritz

Biarritz Opened 4 April 2026

Loud prints, full lines, steps from the Grande Plage

Pull-In built its name on underwear and swimwear with prints too bold to ignore, then grew into full apparel. This flagship on avenue Victor Hugo is the brand's signature address on the Basque coast, not just another outlet.

It's a short walk from the Grande Plage, and the men's and women's lines share the same roof here. The launch came with DJ sets and a party that ran late, the kind of send-off Pull-In saves for openings it actually cares about.

5 Avenue Victor Hugo, 64200 Biarritz © OpenStreetMap

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