Sephora Playa

Taormina Opened 13 May 2026

Sephora's summer-only concept store hits Corso Umberto

Sun care, layered fragrances and the kind of impulse buys an evening crowd on Corso Umberto actually makes. This 130 square meter shop is only the second Playa concept store Sephora has opened, after Forte dei Marmi.

It sits on the busiest pedestrian stretch of the street, built around a summer holiday routine rather than the chain's usual year round assortment. Doors stay open past summer, but the spirit is pure seasonal flagship.

Corso Umberto, 108/110, Taormina © OpenStreetMap

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