B!concept

Jūrmala Opened 13 October 2025

European fashion in sizes 38 to 54, on Jomas iela

Most shops along Jomas iela stock beachwear in one size range. B!concept doesn't. It carries European brands, including the Punt Roma line, in sizes 38 to 54, right in the middle of Jūrmala's pedestrian strip.

It's the Jūrmala outpost of a small Latvian retail group that also runs BIG!moda, a plus-size menswear shop in Riga. Worth the detour between the restaurants and souvenir stands.

Jomas iela 86, Jūrmala © OpenStreetMap

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