moiie concept store

★ 4.8 · 16 reviews Krakow Opened 14 March 2026

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The boutique Krakow's malls made you forget existed

Krakow has shopping streets to spare and almost no small, well-picked multibrand boutiques. Founder Mari built moiie to fix that, opening at Masarska 8 in Grzegórzki with a list of Polish brands and makers she'd been compiling long before she had the keys.

Womenswear sits next to porcelain, accessories and cosmetics, with a kids' corner in the back. It's a room built for browsing slowly, not a rack you flip through on your way out. One of a small wave of independent shops pulling Krakow's fashion retail off the malls and onto side streets.

Good to know

It's at Masarska 8, in the newer blocks between Kazimierz and the Vistula boulevards, not a passing-by location, go on purpose.

What guests say

Reviews by Google

Gabriela 5 reviews · translated 23 May 2026

Great service, the girls in the store are really good at giving advice. Wonderful decor and atmosphere. I'll definitely be back ❤️
INFIBA Anna Bator-Trzyna 10 reviews · translated 8 April 2026

A fantastic, unique new place in Krakow!!! It's amazing that you can find several, or even more, top brands here, and what's more, Motive&More clothing is finally in Krakow! You can see that they put their heart and soul into the organization and service <3
Dominika Tawrel 13 reviews · translated 4 April 2026

I wholeheartedly recommend this place! 💛 You can see the immense dedication and passion put into running it. The staff is incredibly kind, helpful, and always ready to offer advice. Dominika, the owner, especially creates a unique atmosphere. The selection is carefully selected, and the products are super trendy and high-quality! On a side note, I don't know what goes through your head or how jealous you have to be to give Mooie a 1*. Pure malice and insecurities.
Patrycja Janawa 7 reviews · translated 4 April 2026

A beautiful boutique with a wonderful selection; shopping here is a pure pleasure. Unique products not available in other stores in Krakow. I highly recommend it for shopping for yourself and as gifts for loved ones! 🌸
Klaudia Chowaniec 9 reviews · translated 2 April 2026

A very original place! Sophisticated and high-quality products 🤩 I recommend it!!!