PURE AHI

★ 5.0 · 2 reviews Phuket Opened July 2026

Resort wear in natural fabrics, minus the tourist prints

Simple shapes, botanical colors, fabrics that breathe: PURE AHI does resort wear without the print-heavy tourist look. The label spent years selling through other island shops, including EVÁRE at Blue Tree and Galleria Baha, before opening its own place.

The boutique is small and sits mid-stretch on Bang Tao, the long west-coast beach north of Surin, backed by the Laguna estates and Cherngtalay's restaurants. Closed Sundays, which says it's brand-run, not mall-run.

Good to know

• Open Monday to Saturday, 11am to 7pm, closed Sundays.
• Search the brand name on Google Maps rather than the street address; the pin is the reliable way to find it.

X7QR+GW, Bang Tao Beach, Choeng Thale, Thalang District, Phuket 83110, Thailand © OpenStreetMap

Give feedback