SierraMora

Punta del Este Opened 2026

Leather bags made slow, priced fair, right on Calle 20

SierraMora built a following past 100,000 on leather bags and accessories made at a deliberately slow pace, skipping the fast-fashion churn most Uruguayan retail runs on. This January the label opened its second beachfront store, on Calle 20, after Punta Carretas in Montevideo.

Come for the signature Sport bags and smaller leather goods, plus a rotating capsule with jeweler Agnes Lenoble next door. Prices stay at Montevideo level, no resort markup.

Calle 20, Punta del Este © OpenStreetMap

Give feedback