Undefined: clear storefront and interior view

Undefined: clear product display in shop

Undefined: clear display of shop products

Undefined: attractive shop interior atmosphere

7 photos

Undefined

★ 4.9 · 64 reviews Buenos Aires Opened 2024

Directions Instagram

Streetwear from three school friends who copied fits before making their own

Undefined started as a joke between Joaco Pereyra, Ramiro Chimmalez and Juan Mazzuca. The three school friends spent years copying the fits Kanye, Travis Scott and Drake wore before deciding to make their own version. The name came from a phone autocorrect and they never bothered changing it.

They ran the label online for years before opening a shop in 2024 at Soler 5888 in Palermo. Hoodies and heavy jersey pieces are the backbone, and stock moves in drops instead of seasons, so the rails look different every few weeks.

Good to know

Heavyweight hoodies are the thing they are known for and the sizes go fast after a drop.
Check the Instagram before travelling across town, drops and hours are announced there.

What guests say

Reviews by Google

Delfina Gonzalez Diez 45 reviews · Local Guide · translated June 2025

Excellent, without a doubt! Every time I come to Buenos Aires, I stop by the shop to pick something up. The staff's attention and friendly service are outstanding. I recommend it 100%.
Guillermina Mazzuca 10 reviews · translated 25 November 2024

The place is beautiful. The service is excellent. The staff are very helpful and the atmosphere is fantastic. You have to check it out if you're in Palermo.
Felipe Porcel 8 reviews · translated 25 November 2024

The place is spectacular, the service is excellent, the people are really cool, and the clothes are high quality. I recommend it 100%.
Nicolás Torrez 9 reviews · translated 25 November 2024

This store is amazing! The service is incredible, the clothes are beautiful, and the quality is unmatched. If I lived nearby, it would be a real drain on my wallet. Highly recommended! It's the best brand on the planet, full of personality and elegance.
Juan Cruz Bonina 9 reviews · translated 15 November 2024

Everything was excellent, the shop is lovely and everyone is very friendly. The clothes are very good quality. I highly recommend it!