EUPHORIA

Tokyo Opened 5 September 2025

The TikTok-viral popup that became a weekend-only basement shop

EUPHORIA sold out popup after popup from late 2024 into 2025, all hyped up on TikTok. When it finally settled down on September 5, 2025, it kept the one rule that made it work: open weekends only, in a basement at Sendagaya 1-7-4.

The racks skip labels for one-of-a-kind 2000s pieces mixed with older finds, picked by look alone. Japanese fashion press calls the prices fair for what you get. The room is tiny, a short walk from Sendagaya and Kokuritsu-Kyogijo stations, and regulars treat every weekend like a new drop.

Good to know

• Open weekends only, roughly 14:00 to 21:00 - operating days are posted on Instagram and TikTok, so check before going.
• Cash, cards and PayPay all accepted, and staff are comfortable in English.

1-7-4 Sendagaya B1, Shibuya-ku © OpenStreetMap

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