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White Label Project: clear, professional shop interior shot

White Label Project

★ 4.4 · 8 reviews Berlin Opened 10 April 2025

Women-led fashion from six countries, now with a shopfront

Six countries' worth of women-led fashion and design, from Gunia Project to Mola Sasa, finally has a room to browse in on Kleine Hamburger Straße in Mitte. Labels like Gunia Project, Studio Conchita and Mola Sasa rarely turn up together anywhere else in Berlin.

The shop doubles as an exhibition space, with rotating shows and evening events. There's also WLP Art, a side line selling limited-edition prints, on a quiet block built for reading the labels, not passing through.

Good to know

  • Open Tuesday to Friday 12–7pm and Saturday 12–6pm; closed Sunday and Monday.
  • The back of the shop runs rotating exhibitions and vernissages, worth timing a visit around.

What guests say

Reviews by Google
  • Olena Kolchina 4 reviews 29 November 2025

    I have had a pretty rough week, and me coming to WLP on 28.11 was a healing experience honestly. Your store manager was incredible and attentive and helpful, so the overall experience was absolutely lovely.

  • Yulia RP 29 reviews · Local Guide 19 November 2025

    Incredibly unique store full of things which are made by passion and love of women around the world 🌎

  • ishan shekhar 1 review 17 April 2025

    Great design and fashion products from all over the world

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