Blue. Concept Store

★ 5.0 · 10 reviews Chefchaouen Opened Opening date unknown

A small, sharp edit of Moroccan design.

Blue. Concept Store keeps its shelves thin on purpose: a small edit of Moroccan gifts and crafts pulled from what the souks offer, not an attempt to stock one of everything. It sits in the medina among the dozens of carpet and leather stalls that make up most of Chefchaouen's shopping.

The name nods to the town's signature color, which also fills most of the shop: indigo-dyed textiles, ceramics, and small design objects, a step away from the mass-produced souvenirs sold closer to the main square.

Good to know

• Smaller, curated selection rather than a stall packed with everything.
• Indigo-dyed textiles and ceramics are the focus.
• A calmer stop than the main souk stretch near the square.

What guests say

Reviews by Google

• L Laurel Hixon 6 reviews 25 February 2024

  By far the best curated store in Chefchatouen. This small store run by a lovely young couple has beautiful ceramics, stunning handmade coats, very stylish silver jewellery and more.

• K Kinga Joga 18 reviews · Local Guide 8 February 2024

  Beautiful little shop with high quality ceramics, jewelry and glass. Highly recommend if you look for something special 🥰

• S Simo elalami 16 reviews · Local Guide · translated 18 August 2023

  A unique shop offering original products! The staff is very welcoming. Perfect for finding a souvenir, don't hesitate to stop by! 👍🏾

• S S W 379 reviews · Local Guide 2 April 2023

  Wonderful little shop, beautiful glassware and plates at excellent prices!

• V Vinnola C 6 reviews 2 April 2023

  Beautiful store with unique items in a beautiful city

5PCP+2Q9, Chefchaouen, Morocco © OpenStreetMap

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