LRNCE Éditions

Marrakech Opened October 2025

LRNCE's whole world, in one shop on rue Principale

Hand-painted ceramics, thick wool rugs, textiles in that unmistakable LRNCE palette, plus Laurence Leenaert's own paintings and one-off pieces. This is the label's first shop built purely to sell, no kiln out back deciding what's in stock.

For over a decade the studio at number 59 doubled as the shop, so what you found depended on that week's firing. This one at number 281 sits right next to the Lalla showroom, making this stretch of rue Principale the densest design strip in Sidi Ghanem.

Good to know

• This is the shop; the working studio is further along the same street at number 59.
• It sits directly beside the Lalla showroom, so the two are one stop.

281 Rue Principale, Sidi Ghanem © OpenStreetMap

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