OUTFIT

Groningen Opened March 2026

A province chain finally lands in the city center

Six branches across Groningen province and none in the city itself, until this one took the old De Lange Dame spot on the Carolieweg. The rails carry Studio Anneloes, Summum, Penn&Ink and Colourful Rebel, closer to a multi brand boutique than the national chains that dominate the Herestraat.

Manager Fenniek Jager wants to bring the village feel of the other branches along with it, a different pitch from the mall staples nearby.

Carolieweg 23 © OpenStreetMap

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