YAYA Concept Store Maastricht

Maastricht Opened 15 November 2024

Womenswear and homeware on a basilica square

Skip the racks-only routine. YAYA's Maastricht store mixes womenswear with interior pieces, styled the way the brand shoots its own campaigns rather than shelved like stock.

It sits on the Onze Lieve Vrouweplein, a square that runs more to terraces than traffic, in the quiet Jekerkwartier just south of the centre. Bar Oliva landed on the same square a few months later, and the corner's been busier since.

Onze Lieve Vrouweplein 19, Maastricht © OpenStreetMap

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