Not so Early

★ 4.6 · 512 reviews Hanoi Opened 14 July 2025

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Brunch food, all-day hours, no cutoff after eggs

Forget the idea that brunch spots close once the eggs stop. Not so Early, on Văn Cao in Tây Hồ, keeps the kitchen running from mid-morning straight through dinner, so a lazy 4pm plate is just as normal as a 10am one.

The menu is built for grazing: small, shareable plates suited to a slow afternoon rather than a rushed bite before work. It grew fast enough to open a second location nearby on the same street within its first year.

What guests say

Reviews by Google

Casey Tran 19 reviews · Local Guide 7 August 2026

Atmosphere was okay-ish. Decoration and all is pleasing; however, regarding the food, it is greasy and somewhat destroying the crispness, texture. Waiter forgot our dessert, we had to remind them twice.
Elizabeth L. 98 reviews · Local Guide August 2026

Cute one time visit restaurant We saw the advertisment on social media and thought about checking out. Price wise - it's slightly more expensive than the other Japanese chain pizza place. The deco and vibes were cute - which turned into a photograph frenzy fir locals. Food was so-so; salad ranges 100k - 199k, Pasta was around 298k, pizza was expensive for the quality. Drinks are on the affordable side - cocktails at 85k, wine at 120k, coffee at 35-55k. Sadly the waitress did not check the dishes that was served, we ordered rocket salad but was given fruit salad. Not sure if because everyone had one on their table.
Pim moore 21 reviews · Local Guide 28 May 2026

Lemme tell you not once, but twice, that this place is really worth yall while. LOVE every bit of it. The decors to the staffs to the food. Love. So much that i even came back for a second visit. I honestly thought a place having such vibe could maybe making some truly disappointing food but my oh my to my surprise its honestly GOOD. Not like out of this world fine dining unbelievably good but its worth the money and the effort to come here. VERY cute and cozy seats and setup i absolutely adore it and on top of that the food is satisfying too ? I dont see why you shouldnt try. Not to mention the staffs are very enthusiastic and helpful they made my experience just that much better. I dont think its too pricey for a 1200k bill for 3 people. I mean yeah its not an average meal but not out of this world brunch and for what is worth, i dont mind the price.
Colleen Usher 116 reviews · Local Guide 23 May 2026

Lovely restaurant with some great dishes - just what needed on a very hot Saturday! Blushing Salmon (awesome) with side of Burrata (incredibly creamy) and a Pineapple, Mango juice (very refreshing) - great value for great food! Thank you
B B 9 reviews 17 April 2026

It was an incredibly satisfying meal. Among all the cakes I’ve had at this price range, this was the softest and most delicious. The pasta, fries, and drinks were also very enjoyable. The only downside was that the lemon pudding was too bitter. The atmosphere of the place was beautiful, and I would definitely visit again.