Herzenswunsch Concept Store: clear display of shop products

Herzenswunsch Concept Store: clear, professional shop interior photo

Herzenswunsch Concept Store: shop interior and atmosphere

Herzenswunsch Concept Store: clear product photo for shop

7 photos

Herzenswunsch Concept Store

★ 4.6 · 13 reviews Lübeck Opened 30 August 2025

Directions Website

Handbags, jewelry and scarves on Lübeck's boutique strip

Skip the racks of clothing. Herzenswunsch does the small stuff well: handbags, jewelry and scarves picked with a lighter, more editorial hand than a full fashion store.

It's the chain's first shop on Hüxstraße, after two locations in Bad Schwartau and Ratekau. It landed the same week as the ceramics studio Malhafen a few doors down, two new names on a street already packed with over a hundred independent shops in barely 500 meters.

What guests say

Reviews by Google

Claudia Anna 179 reviews · Local Guide · translated 10 July 2026

My friend and I stumbled upon this beautiful boutique quite by chance while strolling down Hüxstraße – and were immediately captivated. We were greeted by a very friendly and welcoming sales assistant and received excellent advice. The service was honest, knowledgeable, and not at all pushy. Thanks to her help, I found two gorgeous dresses and a belt, and my friend bought a fantastic top. The selection is stylish, modern, and unique, while the prices are absolutely fair. You don't need a big budget to find beautiful, high-quality clothing here. A lovingly run boutique with a wonderful atmosphere and excellent service. We will definitely be back and highly recommend this shop!
Martina Rolland 50 reviews · Local Guide · translated 23 May 2026

Beautiful things and very friendly service! If you want to save money: Don't go in and just keep walking – you'll find something you like here, but it's not always easy! 😆 Looking forward to my next visit ☀️
Ines Demirelli 1 review · translated 4 August 2024

Excellent customer service! I recently had a very good and positive experience with Herzenwunsch's customer service. The saleswoman was very friendly, quick, and professional. I will definitely come back. Great products, very good quality.
Dennis Hldrmn 3 reviews · translated 2 August 2024

I was in the store with my wife last weekend and I have to say that even for me, as a "waiting" man, the service was excellent. My wife is absolutely delighted and the shop will be our first choice in the future.
Laura Dörrenbächer-Eberlein 6 reviews · Local Guide · translated 30 July 2024

I was recently on vacation and discovered this fantastic shop. I've rarely received such competent and friendly advice 😊 Great products, excellent quality, and first-class service to boot. I'll definitely be back! 🤩