Luna Boutique
★ 5.0 · 19 reviews Key West Opened July 2026
Fleming Street's new spot for island-made fashion
Luna just landed on Fleming Street with an archipelago style all its own: clothing, jewelry and accessories pulled from designers scattered across the islands. Nothing here reads like a mainland chain.
The racks share space with footwear, ceramics and gifts from Caribbean-influenced makers. It's steps from Duval Street, easy to duck into between bars in Old Town.
What guests say
Reviews by Google-
Jenna Koester Wolf 21 reviews · Local Guide 10 October 2025
Such a well curated and unique boutique. I particularly loved how most, if not all, clothing items were majority natural fibers without being stuffy! The fabrics are fun and youthful. Loved it.
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Suzelle Moya 35 reviews · Local Guide 21 July 2025
Emma was so helpful and kind! She keeps a beautiful store with items I haven’t seen anywhere else. She also provided awesome recommendations for the area.
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Maria Theresa Sy 38 reviews · Local Guide 17 June 2025
Husband and I like to discover shops around the area when we are on vacation. We dropped by to check out their cute boutique. Owner was very welcoming. Ended up getting this cute Garland for my closet. Wish I bought more cash. Would really have loved having the lobster-crab earrings. They are so cute! Husband used to own a boutique in the 90’s and he said the clothing choices here are one-of-a-kind & stylish.
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Kate Pernice 7 reviews 24 February 2025
Luna is like walking into a gallery of beautiful things where you want to take your time to appreciate the colors & textures & let your imagination have a ball. The best part is to try things on & walk out the door with some classic, beautiful & original pieces. I did just that & had a lovely time talking with Emma about how carefully she chooses her artisans & small business owners who make fabulous clothing & accessories. I am so happy with my purchases & look forward to wearing my funky baggy pants & tee & my mind-blowing-blue & white skirt! Hope to see you again, Emma!
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Emilie Prezioso 8 reviews 28 December 2024
Popped in here on a quest to find non-tourist trap cool stuff, and mission accomplished. Great selection of clothes, unique accessories ( bags in particular) and friendly and interesting staff/owner. Will definitely return !!
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