Miss Match Seaport Village

San Diego Opened 15 March 2025

A genuinely local boutique holding its own on the waterfront

Dresses, jumpsuits and rompers here are trend-forward and priced to stay accessible, picked by a small local team rather than a corporate buyer. It's one of the few genuinely local fashion stores in a waterfront complex that could easily have gone to national chains.

Tally Bercovitz opened the original Miss Match on Newport Avenue in Ocean Beach back in 2016, then added a shop at Coronado Ferry Landing. The Seaport Village store followed in March 2025, her biggest swing yet onto the downtown waterfront.

Good to know

• Open daily from 10am, and useful if you're already walking the Embarcadero, it's inside Seaport Village.
• Stock moves fast; the trendy pieces sell through in small runs.

849 W Harbor Dr, Suite W8-A © OpenStreetMap

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