Seoul Glow Lab: clear, professional shop interior photo

Seoul Glow Lab: professional, clear shop interior display

Seoul Glow Lab: clear storefront showing shop interior

Seoul Glow Lab: clear display of shop equipment

Seoul Glow Lab: clear, professional product display photo

Seoul Glow Lab: clear display of shop products

7 photos

Seoul Glow Lab

★ 4.6 · 26 reviews San Diego Opened 19 October 2025

Directions Instagram

San Diego's first K-beauty concept store, built around education

Staff here break down actives and routines instead of just ringing up product, and an ongoing 'Lab Notes' series explains whatever ingredient is trending. The pitch: Korean skincare deserved more than a trend moment, not a guessing game with a marketplace app's ingredient list.

Seoul Glow Lab opened on Convoy Street in October 2025, San Diego's first dedicated K-beauty store. KPBS had the founder on Midday Edition soon after, a sign of how fast the shop became the city's K-beauty hub.

Good to know

Staff walk you through routines by skin concern rather than pushing brands, come with questions.
Follow the shop's 'Lab Notes' posts for ingredient explainers before you buy.

What guests say

Reviews by Google

Luciana Simon 18 reviews · Local Guide 21 July 2026

Sabrina offers a fantastic facial!! She was very conscientious of offering recommendations for what is best for your skin and skincare goals. She was so kind and professional I’d highly recommend getting a facial from her!
Cristina Z 6 reviews 7 July 2026

Love love love this store! Not only because it’s the cutest store ever, but Katie and her team are knowledgeable and helpful, and of course the high quality products they carry. I’ve always struggled to find products that work for my skin. But I don’t have to struggle anymore. I’ve been using the various products recommended and I have seen a clear difference. Products are high quality and my skin is loving it. My skin has never look so good! Also did the skin analyzer and it was eye-opening what my skin needed. Can’t wait to go back to do it again after using these products to see the improvements. But I already know it has improved because I am getting compliments on my skin :)
Claire Martinez 18 reviews · Local Guide 17 June 2026

Such a cool spot for high quality, affordable skincare! Staff was able to answer my questions and help me find the best product for me. Plus,there was a super cute giveaway!
Karyn Chatelle 7 reviews June 2026

My best friend came and I came by on Saturday, we thought she would be able to get a walk in appointment for skincare consultation but they only have available online and don't offer that service on Saturday. Regardless, the team here was super friendly and helpful. I am a skincare/makeup girly and the majority of my skincare is Korean so I felt like a kid in a candy store. I had just made a big skincare purchase earlier this month most of the items were stocked here in store, so I now I know where to stock up but I was still able to look around. My best friend and I walked the store with one of the reps, she was helping her with finding things that would work best for her dry skin. The rep was so thorough, kind and super understanding of her skincare needs. When we got to their makeup, I found a cute mousse blush by FWEE. I had mentioned that I really wanted a blush similar color to another product and the rep showed me her favorite and it was a match. I tried it on today and it's the perfect shade for me. This place is definitely a dangerous, you can spend so much money is so little time, I was really good and chose one thing but I will definitely be back. The store is organized and beautiful and clean and the team here are so kind and understanding. Next time you're in this plaza please check them out and make sure to book your appointments online!
Shen 39 reviews · Local Guide 17 February 2026

The in-depth skin consultation is worth it. I’ve been using the products for a few weeks and no breakouts so far.