Rue Miche L'Édition
★ 4.9 · 793 reviews Ho Chi Minh City Opened 3 October 2025
Vietnam's biggest local-brand store, three floors under luxury
Three floors beneath Saigon's international luxury boutiques sits the basement of Union Square, and it belongs entirely to Vietnamese labels. Rue Miche L'Édition packs streetwear, womenswear, accessories and beauty from roughly twenty homegrown brands onto one open floor.
This is the largest local-brand concept store in the country, launched October 3, 2025 as the bigger sequel to Rue Miche's original 2023 complex. The brand lineup keeps rotating, so the densest single address for Saigon's young designer scene never looks quite the same twice.
Good to know
- It's on basement level B3 of Union Square - take the escalators down past the luxury floors; open daily 10am-9pm.
- Brands rotate regularly, so the floor looks different every few months.
What guests say
Reviews by Google-
Chouchou 132 reviews · Local Guide 5 September 2026
A charming little shopping place with a lovely selection of unique stores. It’s the kind of place where you can spend a relaxed afternoon discovering something special. Beautifully curated, easy to explore, and definitely worth a visit.
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Keilah ezel Sevilla 9 reviews 8 August 2026
Mocha assisted me all through out the process! Very helpful! Luxury shopping at finest! All the best Vietnamese local clothing brands. Superb quality a little bit high on price but you get what u pay for
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Chau Vu 6 reviews 16 July 2026
incredible space for all fashion lovers! so so many options and styles to pick from. staff are very friendly and attentive. highly recommend to make a visit if you’re ever in the area!
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Z X 2 reviews 9 July 2026
This shop is like the cornucopia of brands in Vietnam. The clothing featured are on the pricier side but they are worth the price. Shoutout to Ben for being so accommodating. He helped me bring my shirts to the changing room and even helped to look for white pants that would suit my look best. Insane effort by the staff even though it was not confirmed that a purchase will be made.
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Manny T 30 reviews · Local Guide 29 May 2026
I really enjoy shopping here. First of all, it’s a major vibe - like Dover Street Market meets Gentle Monster. They carry a variety of mostly high quality Vietnamese brands so you can spend a whole day here instead of Grabbing from one boutique to another in the humid Saigon weather. I don’t think the goal of this place is to be baby friendly but it is quite baby friendly. I was able to push my baby around in a stroller to shop given the spacious layout. Some standout brands include White Ant, Huong, Goldie and Aeru. Ben from Huong is the BEST sales associate I’ve came across in all my days of shopping throughout Ho Chi Minh City. Somebody please give that boy a raise!
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