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The Box Icon

★ 4.7 · 85 reviews Ho Chi Minh City Opened 8 May 2026

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Fifty Vietnamese labels, three floors, no apartment-block squeeze

Older brand complexes in Saigon carved up apartment blocks into tiny stalls. This one was built from scratch for the format, with wide aisles, real fitting rooms and enough space for each label to display its clothes instead of just hanging stock.

The Box Icon packs close to fifty Vietnamese fashion brands into three floors at 22 Trần Huy Liệu in Phú Nhuận. OLV is among the established names on board for opening month, joining Phú Nhuận's growing lineup of multi-brand fashion spots that already includes 11 Garmentory a few streets over.

Good to know

Open daily 10am-10pm.
It's the newest of the city's local-brand complexes - expect opening promotions and a rotating brand list while the line-up settles.

What guests say

Reviews by Google

Trinh Phương 5 reviews 17 August 2026

Ok
Hồng Nhung Ngô 36 reviews · Local Guide 23 July 2026

There are many Vietnamese local brands that offer affordable prices and a wide variety of clothing styles.
Gia Thanh Dang 160 reviews · Local Guide 7 July 2026

A new retail complex with a lot of potential, but room for improvement! The Box Icon has a good initial layout and planning, but the daily operations aren't tightly managed yet. Because of this, some kiosks still look quite cluttered and disorganized, spilling out into the common spaces. It’s a cool new spot to check out, but tighter operational control would definitely make the shopping experience much cleaner and more professional!
Vinh Chu 3 reviews 5 July 2026

best store in vietnam
Marjorie Bonita 6 reviews 4 July 2026

Many styles to choose from and good quality as well. We found shirts with Vietnam icons for as low as 150kVND. Must visit!